Parliament Kitchens Increases Average Ticket by 37%

The Challenge

Parliament Kitchens, a premium kitchen remodeling company, was facing several challenges with their sales process:

• Inconsistent sales performance across their team of 12 sales representatives
• Limited visibility into what was happening during in-home consultations
• Difficulty scaling their coaching efforts as they expanded to new locations
• High variance in average ticket size between top performers and the rest of the team

Chris M., Sales Director at Parliament Kitchens, knew that their top performers were doing something right, but he couldn't effectively identify and replicate those behaviors across the team.

The Solution

Parliament Kitchens implemented Voizor Sales to provide AI-powered coaching and virtual ridealongs for their entire sales team. The implementation included:

• Recording and analyzing all sales conversations
• AI-powered scoring of sales pitches against best practices
• Automated feedback for sales representatives after each consultation
• Performance dashboards for sales managers
• Integration with their existing CRM system

"Before Voizor, I could only ride along with one rep per day. Now I can virtually ride along with every rep, every day, without leaving my office. The AI coaching has been a game-changer for our team."

The Results

Within just one month of implementing Voizor Sales, Parliament Kitchens saw significant improvements in their sales performance:

• 37% increase in average ticket size across the entire sales team
• 25% improvement in close rates for consultations
• Reduced performance gap between top performers and the rest of the team
• More consistent application of sales best practices
• Improved sales rep confidence and reduced onboarding time for new hires

The AI coaching identified that top performers were spending more time understanding customer needs before presenting solutions, and were more effective at communicating the value of premium options. These insights were used to coach the entire team, resulting in the dramatic improvement in performance.

Key Benefits

Parliament Kitchens experienced several key benefits from using Voizor Sales:

• Scalable Coaching: Sales managers could effectively coach the entire team without time-consuming in-person ridealongs
• Data-Driven Insights: Clear visibility into what was working and what wasn't in their sales process
• Consistent Improvement: Continuous feedback loop that helped sales reps improve with every consultation
• Revenue Growth: Significant increase in revenue without adding headcount

Looking Forward

Following their initial success, Parliament Kitchens is expanding their use of Voizor Sales to their newest location, with plans to implement it across all future locations as they continue to grow.

"We're now coaching faster and smarter without micromanaging our team," says Chris. "Voizor has become an essential part of our sales operation and a key driver of our growth strategy."